Bras in Townsville

Underwire, Sports & Strapless

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Free Professional Bra Fittings

Shopping for a new bra can be a challenge, but at Shona’s Lingerie, we make it easy. At our private, air-conditioned store in Townsville, we carry a wide selection of bras including underwire, contoured, soft cup and strapless. From bras for everyday comfort to sports styles and special occasions—you’re sure to find exactly what you’re after in our range. We also stock breast prostheses. 


We cater to all shapes and sizes, and stock up to cup size K. You can count on our team to help you find the perfect fit for ultimate support and comfort.  Let us help you discover the difference a well-fitted bra can make.

 

We are easily accessible for residents close to Kirwan, Annandale, Aitkenvale, Rusmussen and surrounding areas. But if you can’t make it in-store, you can book a virtual fitting session with our professional bra fitters or use our online fitting guide to discover your perfect fit. We offer shipping all throughout Australia. For any enquiries about our range, call (07) 4779 3099.

Underwire Bra Range

Our stylish underwire bras are designed to support and lift your bust. They add shape to your silhouette and come in a variety of styles including balconette, full coverage, push-up and plunge.

Woman in Black Bra With Sheer Netting and Floral Embroidery — Shona's Lingerie in Hermit Park, QLD

Elomi Charley

Plunge Bra 

Up to a JJ Cup

Colours Available
Woman Wearing a Peach-coloured Bra With a Decorative Overlay. She is Smiling, Indoors — Shona's Lingerie in Hermit Park, QLD

Elomi Cate

Full Cup Banded Bra 

Up to a K Cup

Fashion Colours Available
Woman Wearing a Black Bra With Sheer Panels and Decorative Beading — Shona's Lingerie in Hermit Park, QLD

Elomi Matilda

Sheer Plunge with Embroidery

Up to a K Cup - Exciting Colours
Woman in Beige Bra With Lace Detailing, Looking at the Viewer — Shona's Lingerie in Hermit Park, QLD

Elomi Morgan

Up to a K Cup

Colours Available
Woman Wearing a Dark Gray Lace Bra With Floral Details and Decorative Trim — Shona's Lingerie in Hermit Park, QLD
Woman Wearing a Dark Purple Lace Bra, Smiling — Shona's Lingerie in Hermit Park, QLD
Woman Wearing a Black Bra With Short Blond Hair — Shona's Lingerie in Hermit Park, QLD
Beige Full-coverage Bra With Lace Detailing, Showcased on a Torso — Shona's Lingerie in Hermit Park, QLD
Woman in Ivory-coloured Bra — Shona's Lingerie in Hermit Park, QLD
Woman Wearing a Beige Lace Bra — Shona's Lingerie in Hermit Park, QLD
Woman Wearing a Black Bra — Shona's Lingerie in Hermit Park, QLD
Beige Bra With Floral Lace Detailing and Wide Straps — Shona's Lingerie in Hermit Park, QLD
Woman Wearing a Black Bra With Floral Lace Detailing, Looking Down, Studio Setting — Shona's Lingerie in Hermit Park, QLD
Woman in a Black Bra, Smiling, Looking at the Viewer — Shona's Lingerie in Hermit Park, QLD
Black Lace Floral Bra on a Woman Against a White Background — Shona's Lingerie in Hermit Park, QLD

Contoured Cup Bras

Contoured cup bras feature moulded cups to provide extra lift and shape. They create a smoother silhouette and are great for enhancing your natural curves. These bras come in full coverage or push-up styles. The sturdy construction of these bras makes them great for everyday wear.

Black Lace Bra With Scalloped Trim, Worn by a Person — Shona's Lingerie in Hermit Park, QLD

Berlei YY8L Lift and Shape

Mesh T-Shirt Underwired Bra. Lightly padded,  low front styling for versatility. Comes in Black and Nude Lace up to G cup.
Woman Wearing a Beige Bra — Shona's Lingerie in Hermit Park, QLD

Berlei Y250 Barely There

Moulded Cup. Basic and Seasonal Colours 


Up to 20E.
Woman in a Black Bra, Looking Away, With Gray and Dark Hair — Shona's Lingerie in Hermit Park, QLD

Berlei YY4A Understate

Underwired Full Coverage Bra, smoothing sidebands, Moulded Contour cups to size E in 3 basic colours.
Woman Wearing a Beige Bra, Smiling, Hand on Head — Shona's Lingerie in Hermit Park, QLD

Berlei Y584UB Lift and Shape

Underwire T-Shirt for everyday wear. Moulded Cup goes to G cup and comes in Pearl Nude and Black.
Woman Wearing a Black Bra With a Lattice Overlay — Shona's Lingerie in Hermit Park, QLD
Woman Smiling — Shona's Lingerie in Hermit Park, QLD
Woman Wearing a Navy Blue Bra, Gazing at the Camera — Shona's Lingerie in Hermit Park, QLD
Woman Wearing a Pink Bra, Smiling, in Front of a White Background — Shona's Lingerie in Hermit Park, QLD
Woman Wearing a Blush-coloured Bra — Shona's Lingerie in Hermit Park, QLD
Woman in a Beige Bra, Smiling, Looking at the Viewer — Shona's Lingerie in Hermit Park, QLD
Woman in Beige Bra, Looking Forward — Shona's Lingerie in Hermit Park, QLD
Woman in a Nude-coloured Push-up Bra, Neckline Visible, Studio Shot — Shona's Lingerie in Hermit Park, QLD

Soft Cup Bras

Soft cup bras are a comfortable and supportive alternative to traditional bras. They don’t have any built-in support like wires or padding, but are made from thicker fabric to provide shape and lift. Soft cup bras come in a variety of styles—from full coverage to racerback and halter. 

Woman in Nude-coloured Bra and Underwear, Looking Slightly to the Side — Shona's Lingerie in Hermit Park, QLD

Berlei YY46 Understate

Wirefree Contour Moulded Bra. Designed to Go Unnoticed, Nude and Black to cup size DD.
Woman With Gray Hair Smiling, Wearing a White Sports Bra — Shona's Lingerie in Hermit Park, QLD

Playtex Y1124H Flexi Fit

Contour Wirefree Bra designed for all day comfort.  Colours Black,  Nude  and White and sizes S to 2XL.
Woman Wearing a Light-coloured Patterned Bra, Smiling, Arms Crossed — Shona's Lingerie in Hermit Park, QLD

Playtex Y1119H Flex Fit

Contour Dot Wirefree Bra available in Seasonal Colours from S to 2XL.
Woman Wearing a White Lace Bra, Smiling — Shona's Lingerie in Hermit Park, QLD
Woman Wearing a Blue Patterned Bra, Looking at the Camera — Shona's Lingerie in Hermit Park, QLD
Woman Smiling, Wearing a Beige Bra With Lace Detailing, Hand in Her Hair — Shona's Lingerie in Hermit Park, QLD
Woman Wearing a Beige Bra, Smiling, Against a White Background — Shona's Lingerie in Hermit Park, QLD
Woman With Blonde Hair, Smiling, Wearing a Black Bra — Shona's Lingerie in Hermit Park, QLD
Woman Wearing a Beige Bra With Lace Detailing, Smiling — Shona's Lingerie in Hermit Park, QLD
Woman Wearing a Beige Bra With Adjustable Straps, Posing — Shona's Lingerie in Hermit Park, QLD
Woman Wearing a Beige Lace Bra — Shona's Lingerie in Hermit Park, QLD
Woman Wearing a Beige Bra and High-waisted Undergarment With Lace Accents — Shona's Lingerie in Hermit Park, QLD

Supportive Sports Bras

Sports bras are designed to provide extra support and reduce movement during physical activity. They typically feature thicker fabric than regular bras, with additional reinforcement in key areas like the straps and cups. Sports bras can also feature hook-and-eye closures, adjustable straps and elastic bands for increased support. 

Woman Wearing a Blue Sports Bra With Neon Green Trim — Shona's Lingerie in Hermit Park, QLD

Elomi Energize Underwire

Added Support, Optional Racer Back Style.

Up to a K Cup

Various Colours Avaliable
Woman in a Beige Bra, Arms Raised — Shona's Lingerie in Hermit Park, QLD

Berlei YYN7 Electrify Mesh

Underwire Sports Bra,  cross-back functionality, mesh panels for increased breathability. Comes in Black,  White, Nudeglow and Seasonal Colours up to E cup.
Woman Wearing a White Sports Bra, Front View — Shona's Lingerie in Hermit Park, QLD

Berlei YY87 Electrify Mesh

Wirefree Sports Bra, cross-back functionality and mesh detailing. Comes in White up to  DD cup.
Woman in White Sports Bra, Looking Up, Studio Shot — Shona's Lingerie in Hermit Park, QLD

Panache 5021 Sport Underwired Bra

Support Factor High, Contour cup, wide padded straps,  Racer back option provides more freedom of movement. Comes in Basic and Seasonal Colours and size J cup in selected sizes.
Woman Wearing a Black Sports Bra With Orange Trim, Smiling Slightly — Shona's Lingerie in Hermit Park, QLD
Woman in a Gray Sports Bra With Black Trim, Posing for a Photo — Shona's Lingerie in Hermit Park, QLD
Navy Bra With Floral Pattern; Model's Torso Visible — Shona's Lingerie in Hermit Park, QLD
Woman Wearing a Black Sports Bra, Looking at the Camera — Shona's Lingerie in Hermit Park, QLD

Strapless & Backless Bras

Strapless bras are designed to be worn under a range of different outfits, including elegant evening gowns, summer dresses and strapless tops. We have strapless push-ups, sticky backless bras and more. 

Woman With Blonde Hair Smiling, Wearing a Black Strapless Bra — Shona's Lingerie in Hermit Park, QLD

Triumph 10107623 Beautiful Silhouette

Strapless Convertible Bra has smooth Underwired moulded cups to shape rhe breasts with maximum comfort. Detachable and convertible straps for any occasion. Nude and Black and goes to 18G.
Woman Wearing a Beige Strapless Bra, Looking Forward, Studio Shot — Shona's Lingerie in Hermit Park, QLD

Panache 10660 Faith

The Panache 10660 Faith features lower sitting wires that support rhe bust while giving a plunging look. Moulded cups in Latte. 



Sizes 

8-12 D-H, 

14 D-GG, 

16 D-G.
Woman Wearing a Nude Strapless Bra; Smiling, Looking to the Right — Shona's Lingerie in Hermit Park, QLD

Panache 11040 Alice

The Panache 11040 Alice features 4 piece cup with a 5 star lift is wired and padded and up to a J cup in selected sizes. Comes in Honey and Black.



Sizes 

8-10 D-J

12-18 D-H.
Woman Wearing a Beige Strapless Bra, Posing in a Studio — Shona's Lingerie in Hermit Park, QLD

Finelines RL136 Wirefree Moulded Strapless

The Finelines RL136 Wirefree Moulded Strapless boost cup with supportive silicon free band.  Comes in Nude and Black.



Sizes

10-12A

10-14, B-D.

Front Opening Bras

If you don’t like the restrictions of traditional hook-and-eye closures, front opening bras are a great option. These styles can be easily put on and taken off. If you have arthritis, pain or an injury, this is the bra for you.

Woman Wearing a White Front-closure Bra With Lace Detailing — Shona's Lingerie in Hermit Park, QLD

Equisite Front Close Cotton Posture Control

Back has Criss-Cross Elastic to Boost Support

Up to 24E Cup

3 Basic Colours
Woman Wearing a Beige Lace Bra, Smiling, Against a White Background — Shona's Lingerie in Hermit Park, QLD

Front Close Lace Posture Bra

Nylon & Spandex with Criss-Cross Back

Up to 24E Cup

3 Colours

Frequently Asked Questions

  • What are the signs of a poorly fitting bra?

    There are several common signs that your bra may not fit correctly. These include straps that slip or dig into your shoulders, a band that rides up your back, and cups that gape, wrinkle, or overflow. If the underwire pokes, doesn’t sit flat against your chest, or moves around, it’s a clear indicator the size or style may not be right for you. A good bra should feel secure but not tight, with even support all around. If you’re constantly adjusting it or feeling uncomfortable, it’s likely time for a professional fitting. The right size makes a noticeable difference in comfort, appearance, and confidence.

  • What’s the difference between cup sizes and band sizes?

    Your bra size is made up of two components: the band size and the cup size. The band size is the number (e.g. 12, 14, 16) and refers to the measurement around your ribcage, just under your bust. The cup size (e.g. B, C, D) represents the volume of your breasts and is relative to the band. For example, a 14C is not the same cup size as a 12C—the 14C is larger overall. This is why both measurements are essential. A change in one often means an adjustment in the other. Understanding the balance between band and cup size is key to finding a comfortable, supportive fit.

  • Why do bras feel uncomfortable at the end of the day?

    Discomfort later in the day can result from incorrect sizing, worn-out elastic or styles that do not suit the wearer’s body shape. Bands that are too tight or cups that do not fully support can create pressure over time. Heat, movement and posture changes throughout the day can also highlight fit issues. A well-fitted bra should remain comfortable from morning to evening without causing strain or irritation.

What Our Clients Say